Revolution
School

Overview

We were approached by Gina Moore, a seasoned entrepreneur and investor, who had the idea to create a new type of high school, one that completely reimagined the high school education process.

The Problem

It was an ambitious idea, and at the time we were approached it was simply that - we needed to assist Gina in identifying, developing and successfully executing every single component of building a high school from scratch.

The Solution

VIM was instrumental in every element of the business organization, from determining the structure of the leadership roles (and helping to assemble the team) through to setting up communication tools (such as Slack) and productivity processes.

Taking the initial idea through to a fully conceived curriculum and schedule was a months-long, heavily-involved process, and we were on hand for every step, moderating workshops with the leadership team and balancing differences of opinion, ideating, reflecting, and revealing new possibilities.

Once the format was in place, we developed their marketing and communications plan, and were hands on in building a grassroots approach to getting the word out to local communities and identifying early adopters. We shepherded the vision throughout the content, design and development of their website, providing an invaluable bridge between the faculty and the design agency.

An essential part of our engagement was the guidance and support we provided to the founder, Gina, ensuring that she had the confidence and tools to execute upon her vision, in spite of the hurdles that presented themselves (such as the protracted process of securing a location).

Results

Revolution saw 16 students commit to their freshman year before a location for the school had even been determined - an amazing feat. Fourteen (?) now grace its X setting, neighbouring Parkland and minutes from the heart of Philadelphia, with the admissions process well under way for the 2020 intake.

Community Engagement

The school only being open for 100 days, but an active subscriber list of over 1,000